The
bold
brand
Brand strategy + design for women led businesses who've outgrown their brand — or never had one that fit in the first place.
What is
The Bold Brand?
The Bold Brand is for founders and experts who’ve grown... but whose brands haven’t.
You’ve built something real. You’ve learned, evolved, refined your instincts. But what you have in place is still speaking in a voice that no longer fits — one shaped by shoulds, playing it safe, or an earlier chapter of your work.
This work is about alignment. Revealing what’s already there and giving it structure, language, and form. Making sense of the patterns you’ve been living inside, and shaping a brand that reflects the depth you’ve earned.
When a brand is built around who you are and how you work, it doesn’t need constant reinvention.
It keeps making sense.
Investment: $4,500 USD
Timeline: 10 weeks
what YOU GET
We'll work together for 10 weeks and you'll receive:
→ 40+ page strategy document
→ Positioning & messaging framework
→ Target audience deep dive
→ Competitor analysis
→ Discussion and live revision call
Custom Brand Strategy
Complete visual identity
→ Logo suite (primary, secondary, submarks)
→ Custom color palette
→ Typography system
→ Brand patterns & custom illustrations
→20+ page implementation guide (PDF)
→ Usage guidelines & best practices
→ All file formats ready for immediate use
A Practical Brand Playbook
Guided Support all the way
→ Dedicated Trello client portal
→ Email sequences with clear timelines
→ Strategic guidance throughout the process
→ 1 week post-project support
brand clarity
A strategic foundation that makes everything else easier.
This work starts beneath the visuals.
Before we design anything, we get clear on what makes your business yours — not in theory, but in practice. How you work. How you think. What you refuse to compromise on. And why the right people are already drawn to you (even if you haven’t been able to name it yet).
Together, we shape a clear, grounded foundation that helps you:
- understand what actually sets you apart
- talk about your work without second-guessing yourself
- make decisions without constantly asking “does this fit?”
We're not rewriting your story or burning everything down to start over. Instead, we're putting language and structure around what’s already there — so your brand finally feels steady, intentional, and aligned.
visual identity
A visual identity that reflects your depth (not just your industry).
Once the strategy is clear, we translate it into a visual system that supports how you want to be seen — and how you want to grow.
You’ll receive a cohesive brand look that:
- feels like an authentic extension of you
- works across your website, social media, and marketing materials
- doesn’t fall apart when your business evolves
This includes your logo, colors, fonts, and supporting visuals — all chosen for meaning, longevity, and usability. Not trends. Not decoration. And nothing you have to fight to use in real life.
Your brand will finally feel aligned with the business you've worked your ass off to build.
brand guidance
Clear guidance, not a pretty file you never open again.
You won’t be handed a folder of files and left to figure it out.
You’ll receive a clear, easy-to-use brand playbook that explains:
- how to use your brand in everyday situations
- which pieces to use where (and why)
- how to keep things consistent as you grow or hand things off
So whether you’re DIY-ing, hiring support, or collaborating with other creatives, your brand stays cohesive.
guided SUPPORT
Support while you settle in.
After delivery, you’ll have space to ask questions as you start using your brand in the real world.
Things like:
- Which logo should I use here?
- Does this application make sense?
- How do I upload or share these files?
You’re not expected to know this stuff already — that’s part of what you’re investing in.
How we work matters as much as what we build
client experience
You can see where you are, what's coming next, and what's needed from you at any point.
No digging through emails or folders trying to find what you need. No wondering "what am I supposed to do now?" You get a clear, organized system that keeps the project moving without the chaos.
From day one, you'll have access to a custom Trello portal where everything for your project lives in one organized system:
- timelines
- phase breakdowns
- task instructions with reminders
- approvals
- deliverables
- communication
Kind Words
The process was organized, thoughtful, and easy to follow, which made a big difference when making decisions about something as big as a brand identity.
I especially appreciated how much intention went into the details—from the color palette to the patterns and illustrations— while still making sure my photography remains the star of the show.
Kayla - Sunny Story Studio
Bold Brand Client
This is for you if:
- Your story is no where to be found in your brand identity
- You want strategy behind the design, not just something that looks polished
- You want a brand that reflects the depth you bring to your work
- You're done second-guessing every post, every pitch, every client interaction
- You're willing to invest in work that lasts
This is not for you if:
- You're still figuring out what you offer or who you serve
- You want a quick turnaround without a strategic process
- You're looking for visual updates only, without the strategy behind them
- You want to hand off a brief and stay uninvolved in the process
- You're not quite ready to dig into the deeper story behind your brand
timeline
The Bold Brand process is approximately 10 weeks from start to final delivery, assuming timely feedback and approvals. It's designed to be collaborative without being chaotic.
Each phase includes structured touchpoints — strategy review calls, creative direction feedback, design presentations — so your voice shapes the work while the process keeps moving forward.
You'll have clear milestones, space to provide thoughtful input, and enough structure to keep things on track without constant back-and-forth.
This timeline allows space for each phase to build on the last. Nothing is rushed or stacked on top of itself. We do the work thoughtfully, so it holds up long after the project ends.
investment
$4,500 USD
The Bold Brand is for women who are done negotiating with their own visibility.
This work brings together strategy and design to create a brand that reflects how you actually think, work, and lead — and gives you the confidence to show up consistently without second-guessing or chasing what’s trending.
You're investing in a foundation built to last. One that supports your business as it evolves, not just gets you through the next rebrand cycle.
See my portfolio
Vargas Law
View
Merry and Bright
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Sunny Story Studio
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BIG MOOD STUDIO
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hot gossip
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FAQs
Big Mood Studio
Shae was an elementary school teacher who quit the script, spent six months in Mexico, and built a brand and web design studio from scratch in small-town Arkansas. Her old brand didn't reflect any of that.
Now her brand reflects all of it. Her warm & adventurous spirt, a commitment to making business feel fun, and the same instinct that made her a great teacher: seeing who someone is and building around it— exactly what her dream clients are already looking for.
Kayla outgrew her brand when she moved from Japan to Northern Virginia. What I saw was a scientist-turned-photographer with print-first values and a quirky-aunt energy families trust instantly. Now her brand reflects all of it.
Hot Gossip
Hot Gossip is a small-batch chilli oil and chilli crisp brand built on borrowed recipes and zero apologies.
Founder Joon grew up in her Korean grandmother's kitchen, where there were always too many people, too many opinions, and always something red bubbling on the stove. She stopped shrinking to fit and started jarring the chaos instead. Loud by design, deeply seasoned by default, and guaranteed to be the most interesting thing in your fridge.
Kayla outgrew her brand when she moved from Japan to Northern Virginia. What I saw was a scientist-turned-photographer with print-first values and a quirky-aunt energy families trust instantly. Now her brand reflects all of it.
Sunny Story Studio
Kayla is a scientist-turned-photographer who moved from small-town Japan to Northern Virginia... and her old brand couldn't make the trip with her.
What I saw: an eye for detail, a print-first philosophy, and a quirky-aunt energy that makes families trust her before the session even starts.
Now her brand reflects all of it. Warm, trusted, print-forward - and exactly what her ideal clients are already looking for.
Kayla outgrew her brand when she moved from Japan to Northern Virginia. What I saw was a scientist-turned-photographer with print-first values and a quirky-aunt energy families trust instantly. Now her brand reflects all of it.
Merry and Bright
Merry & Bright Baking Co. is a seasonal pop-up bakery that only exists November 15-December 24.
The founder’s Gran used to bake dozens of cookies every Christmas in a hand-embroidered apron that said “Merry & Bright.” She was a 1950s gal with killer vintage style who’d sip dirty martinis and sing into her favorite wooden mixing spoon while the oven timer went off. Cozy, stylish, nostalgic, but always a little fun.
Never let the bastards get you down! You’d think there’d be more of a market for oversized paintings of other people’s families.
Vargas Law
Diane spent eighteen years building cases for a firm that wasn't hers.
When she finally put her name on the door, she wanted something that reflected how how she wanted her clients to feel working with her: warm, empowered, seen. No gavels. No Latin. No navy and gold. Just a brand system that feels exactly like walking into a room where someone finally has your back — because the women walking through her door deserve nothing less.
I would be pleased to RSVP as pending. You might want to rethink the nightgown first. There’s a whole Ebenezer Scrooge thing happening. My best to Bob Cratchet. Allow me to offer you some advice.
