Brand strategy + design for women-led businesses who've outgrown their brand
(or never had one that fit in the first place)
The
bold
brand
Investment: $4,500 USD
Timeline: 10 weeks
The Bold Brand is for founders and experts who’ve grown... but have branding that needs to catch up.
You've built something real.
Your skills and instincts have only gotten sharper.
Aaaaand the gap between your brand and where you are could rival the Grand Canyon.
Ah, the life of an entrepreneur who still has to adult.
Good news: closing that gap doesn't mean starting from nothing. We'll dig up what's already true about you and your business, name the patterns you've been living inside, and build your brand around them.
What is
The Bold Brand?
→ Dedicated Trello client portal
→ Milestone emails so nothing slips
→ Strategic guidance at every phase
→ 1 week of Trello support after delivery
all the guided support
→ Easy to follow guidebook (PDF) for your new branding
→ Usage guidelines, best practices, examples
→ File formats explained so you don't get stuck in acronym hell
detailed brand playbook
→ Brand Collab Call before final design
→ Logo suite that can be used everywhere you need them
→ Custom color palette
→ Legible fonts with personality
→ Custom patterns & illustrations
Complete visual identity
→ 30+ page strategy document
→ Positioning & messaging framework
→ Target audience deep dive
→ Competitor analysis
→ Clarity Call to discuss before approval
Custom Brand Strategy
We'll work together for 10 weeks and you'll receive:
what YOU GET
there are no dumb questions HERE
- which logo goes here?
- how to I change illustration colors in Canva?
- does this post layout look good?
After delivery, you get a week of support in your Trello portal. PLUS a 30-minute check-in call within the month. Ask the stuff like:
guided support
reflects who you are, not just your industry
- looks like the business you run now (not the one you started with)
- works across your website, socials, and marketing
- doesn't fall apart when your business evolves
Then we turn the strategy into a visual system built for how you want to be seen and where you're headed.
visual identity
A foundation that makes everything else easier
- understand what actually sets you apart
- talk about your work without second-guessing yourself
- make decisions without constantly asking “does this fit?”
The Bold Brand starts with strategy.
Before we design anything, we get clear on what makes your business yours: how you work, what you won't compromise on, and why the right people are already drawn to you.
Brand clarity
just a project that keeps moving, minus the chaos
How we work matters as much as what we build.
From day one, you get your own Trello portal with everything in one place: timelines, tasks, approvals, deliverables, and our conversations. You'll always know where we are, what's next, and what I need from you.
No digging through your inbox for that one emails. No, "wait, what am I supposed to be doing again?"
client experience
rachel - the neuro bloom collective
Bold Brand Client
You’re not just getting a beautiful visual identity. You’re getting clarity, strategy and a brand that actually feels like *you*.
I now feel excited and confident to show The Neuro Bloom Collective to people. It finally looks and feels like the business I’ve been building.
shae - big mood studio
Bold Brand Client
She takes the time to understand you and your business, then thoughtfully works those details into every part of your branding. I feel so much more confident in my brand after working with Andrea!
My favorite thing about working with Andrea is how much your story truly matters to her.
kayla - sunny story studio
Bold Brand Client
I honestly didn’t know exactly what to expect going in, but I was surprised by how thorough and intentional the process was. Every step felt well thought out and designed to lead to a stronger final result.
You're f*kin amazing - keep it up!
Kind Words
- You're still figuring out what you offer or who you serve
- You needed it done yesterday
- You only want a visual update
- You want to hand off a simple brief and stay uninvolved
- You're not ready to dig into the story behind your brand
This is not for you if:
- Your story is nowhere to be found in your current brand identity
- You want strategy behind the design, not just something that looks polished
- You're done second-guessing every post, every pitch, every client interaction
- You'd rather invest once than rebrand every couple years
This is for you if:
The Bold Brand is about 10 weeks, start to finish (as long as feedback and approvals stay on track).
Two calls anchor the process.
First, the Clarity Call where we walk through your strategy together before it's set in stone and I move into creative direction. Then the Collab Call. After I've had a chance to get started on the visuals, we do a quick check-in before I go deep into design. This way you're part of the process and there are no big surprises at the end.
Nothing gets rushed or stacked on top of itself. Each phase builds on the last, so your brand holds up long after we wrap.
timeline
View
Sunny Story Studio
View
Big Mood Studio
View
The Neuro Bloom Collective
this could be you!
recent bold brand alum
The Bold Brand is for women who are done negotiating with their own visibility.
Strategy and design built around how you think, work, and lead, so you can show up consistently without chasing what's trending.
payment plans available
$4,500 USD
investment
After her own adult ADHD diagnosis, Rachel built The Neuro Bloom Collective, a community for neurodivergent women in business who are tired of figuring everything out alone. We started with her color palette, floral symbolism, imperfect letterforms, journal doodles, and the neurodivergent experience we share. This is what bloomed.
Rachel's own adulthood diagnosis of ADHD inspired her to start building The Neuro Bloom Collective. TNBC is a community for neurodivergent women in business who are tired of feeling like they have to figure everything out alone.
Inspired by her existing color palette, floral symbology, imperfect letterforms, journal doodles, and a shared neurodivergent experience — this is what bloomed.
The Neuro Bloom Collective
Shae was an elementary school teacher who quit the script, spent six months in Mexico, and built a brand and web design studio from scratch in small-town Arkansas. Her new brand finally shows it: warm, adventurous, serious about making business fun, and built on the same instinct that made her a great teacher, which is seeing who someone is and building around it.
Shae was an elementary school teacher who quit the script, spent six months in Mexico, and built a brand and web design studio from scratch in small-town Arkansas. Her old brand didn't reflect any of that.
Now her brand reflects all of it. Her warm & adventurous spirt, a commitment to making business feel fun, and the same instinct that made her a great teacher: seeing who someone is and building around it— exactly what her dream clients are already looking for.
Big Mood Studio
Kayla outgrew her brand when she moved from Japan to Northern Virginia. What I saw was a scientist-turned-photographer with print-first values and a quirky-aunt energy families trust instantly. Now her brand reflects all of it.
Kayla is a scientist-turned-photographer who moved from small-town Japan to Northern Virginia... and her old brand couldn't make the trip with her.
What I saw: an eye for detail, a print-first philosophy, and a quirky-aunt energy that makes families trust her before the session even starts.
Now her brand reflects all of it. Warm, trusted, print-forward - and exactly what her ideal clients are already looking for.
Sunny Story Studio
