The
bold
brand
Brand strategy + design for women led businesses who've outgrown their brand — or never had one that fit in the first place.
The
bold
brand
Brand strategy + design for women-led busineses who've outgrown their brand — or never had one that fit in the first place.
The
bold
brand
what it is
The Bold Brand is for founders and experts who’ve grown — but whose brands haven’t kept up.
You’ve built something real. You’ve learned, evolved, refined your instincts. But what you have in place is still speaking in a voice that no longer fits — one shaped by shoulds, playing it safe, or an earlier chapter of your work.
This work is about alignment. Revealing what’s already there and giving it structure, language, and form. Making sense of the patterns you’ve been living inside, and shaping a brand that reflects the depth you’ve earned.
When a brand is built around who you are and how you work, it doesn’t need constant reinvention.
It keeps making sense.
what YOU GET
The Bold Brand includes:
A custom brand strategy
→ 40+ page strategy document
→ Positioning & messaging framework
→ Target audience deep dive
→ Competitor analysis
→ Discussion and live revision call
A complete visual identity system
→ Logo suite (primary, secondary, submarks)
→ Custom color palette
→ Typography system
→ Brand patterns & custom illustrations
A practical brand playbook
→12-15 page implementation guide (PDF)
→ Usage guidelines & best practices
→ All file formats ready for immediate use
Guided support every step of the way
→ Dedicated Trello client portal
→ Email sequences with clear timelines
→ Strategic guidance throughout the process
Timeline: 10 weeks
client experience
How we work matters as much as what we build.
From day one, you'll have access to a custom Trello portal where everything for your project lives in one organized system:
You can see where you are, what's coming next, and what's needed from you at any point.
No digging through emails or folders trying to find what you need. No wondering "what am I supposed to do now?" You get a clear, organized system that keeps the project moving without the chaos.
- timelines
- phase breakdowns
- task instructions with reminders
- approvals
- deliverables
- communication
brand clarity
A strategic foundation that makes everything else easier.
This work starts beneath the visuals.
Before we design anything, we get clear on what makes your business yours — not in theory, but in practice. How you work. How you think. What you refuse to compromise on. And why the right people are already drawn to you (even if you haven’t been able to name it yet).
Together, we shape a clear, grounded foundation that helps you:
- understand what actually sets you apart
- talk about your work without second-guessing yourself
- make decisions without constantly asking “does this fit?”
We're not rewriting your story or burning everything down to start over. Instead, we're putting language and structure around what’s already there — so your brand finally feels steady, intentional, and aligned.
visual identity
A visual identity that reflects your depth (not just your industry).
Once the strategy is clear, we translate it into a visual system that supports how you want to be seen — and how you want to grow.
You’ll receive a cohesive brand look that:
- feels like an authentic extension of you
- works across your website, social media, and marketing materials
- doesn’t fall apart when your business evolves
This includes your logo, colors, fonts, and supporting visuals — all chosen for meaning, longevity, and usability. Not trends. Not decoration. And nothing you have to fight to use in real life.
Your brand will finally feel aligned with the business you've worked your ass off to build.
brand guidance
Clear guidance, not a pretty file you never open again.
You won’t be handed a folder of files and left to figure it out.
You’ll receive a clear, easy-to-use brand playbook that explains:
- how to use your brand in everyday situations
- which pieces to use where (and why)
- how to keep things consistent as you grow or hand things off
So whether you’re DIY-ing, hiring support, or collaborating with other creatives, your brand stays cohesive.
guided SUPPORT
Support while you settle in.
After delivery, you’ll have space to ask questions as you start using your brand in the real world.
Things like:
- Which logo should I use here?
- Does this application make sense?
- How do I upload or share these files?
You’re not expected to know this stuff already — that’s part of what you’re investing in.
timeline
The Bold Brand process is approximately 10 weeks from start to final delivery, assuming timely feedback and approvals. It's designed to be collaborative without being chaotic.
Each phase includes structured touchpoints — strategy review calls, creative direction feedback, design presentations — so your voice shapes the work while the process keeps moving forward.
You'll have clear milestones, space to provide thoughtful input, and enough structure to keep things on track without constant back-and-forth.
This timeline allows space for each phase to build on the last. Nothing is rushed or stacked on top of itself. We do the work thoughtfully, so it holds up long after the project ends.
who this is for
- You've outgrown your current brand (or it never truly fit in the first place)
- You're done second-guessing every post, every pitch, every client interaction
- You want strategy behind the design, not just something that looks polished
- You want a brand that reflects the depth you bring to your work
- You're willing to invest in work that lasts
Not for you if:
- You're still figuring out what you offer or who you serve
- You want templates you can customize yourself
- You're looking for someone to "just make the logo prettier"
- You're working on a 2-week timeline
investment
$4,500 USD
The Bold Brand is for women who are done negotiating with their own visibility.
This work brings together strategy and design to create a brand that reflects how you actually think, work, and lead — and gives you the confidence to show up consistently without second-guessing or chasing what’s trending.
You're investing in a foundation built to last. One that supports your business as it evolves, not just gets you through the next rebrand cycle.
