Whewww. What a f*cking time to be alive, especially as someone from the US. 🫠

I know, I know — every generation has gone through situations that make it feel as if the world is imploding. But I can’t help thinking how much more intense it feels right now. We have instant access to the onslaught of news and commentary. And we’re watching our country be on the wrong side of history in far too many ways.

How to show up in these difficult times is a question I’ve been asking myself a lot lately. I’ve been hearing it from other business owners too, so I imagine you’ve also had the same thoughts.

I often feel conflicted — shallow AF trying to sell branding services when the world is on fire, but also genuinely excited to be building a business of my own. A business that embodies what I believe and serves as a way I can make a positive difference.

So for now, this is what I’ve decided:
Showing up for my business in this context isn’t a betrayal of what I am feeling.

It’s actually an act of hope.

I’m building something that empowers women to own who they are. To find strength, confidence, and motivation in their unique stories. To let those stories lead and light their path, rather than hide or edit them out.

Yes, through the services I sell, but also leading by example. Telling the world exactly who I am and what I believe every time I’m on socials, writing these posts from my heart (not for SEO), and believing that every time I show up, I’m creating a small ripple of positive change.

Strong small businesses disrupt the fuckery and greed of corporate capitalism. Outspoken and proud women put small, incompetent men back in the corner. Confident and healed mothers break cycles and raise a better generation for tomorrow. And empowered women empower the people around them, and slowly but surely we all keep rising.

And that matters more, not less, in times like these.

Sometimes the heaviness of my feelings and anxiety may win out and business stuff will be pushed to the side. But I’m not going to view that as failure anymore, rather a good sign that my empathy is still intact. And when the feeling passes, I’ll get back to my work — reminding myself how important it truly is after all.

“We choose hope over fear. We see the future not as something out of our control, but as something we can shape for the better through concerted and collective effort. We reject fatalism or cynicism when it comes to human affairs; we choose to work for the world as it should be, as our children deserve it to be.” 

— President Obama to the United Nations General Assembly, September 24, 2014

xo,